St. James
It's not just a home, it's an icon in the making
Branding, Print
2025

Overview
This project represents a bold exploration of architectural identity, where brutalist principles meet modern restraint to create a residence of enduring presence. Developed in exclusive collaboration with Hogg & Lamb Architects, the home stands as a sculptural expression of strength, clarity, and spatial intention within one of Brisbane’s most prestigious enclaves.



Approach
Our branding approach was guided by the same philosophy that shaped the architecture: precision over excess, form driven by purpose, and beauty found in restraint. Raw concrete volumes, deliberate lines, and moments of stillness informed a visual language that feels confident, timeless, and uncompromising, reflecting a home designed for those who value architecture as an experience, not just a place to live. More than a residential project, this captures the translation of space into brand, an identity shaped by material honesty, refined minimalism, and a quiet sense of luxury that resonates beyond the walls themselves.



